These Community Content Terms (these “Terms”) are a legally binding agreement between HBL Ventures LLC, a Delaware limited liability company with a registered address at 8 The Green, Suite B, Dover, Delaware 19901, USA (“Besque,” “we,” “us,” or “our”), and you, the Besque customer submitting content (“you” or “your”).

By checking the box stating “I’m happy for Besque to share my video, along with my first name, across its marketing channels, including its website, social media, ads, emails and other paid or organic content. I also agree to the Community Content Terms here.” and submitting your content, you confirm that you have had the chance to read these Terms in full and you agree to be bound by them. If you do not agree, please do not check the box or submit content. Choosing not to take part will not affect your subscription in any way.

These Terms sit alongside the Besque Terms of Service, which continue to apply to your purchases and subscription. If these Terms and the Terms of Service conflict on anything relating to your content, these Terms control.

PLEASE READ SECTION 12. IT CONTAINS A MANDATORY INFORMAL DISPUTE RESOLUTION PROCESS, BINDING INDIVIDUAL ARBITRATION, A CLASS ACTION WAIVER, AND A JURY TRIAL WAIVER, WHICH AFFECT YOUR LEGAL RIGHTS. YOU MAY OPT OUT OF ARBITRATION AS DESCRIBED IN SECTION 12.8.

Summary of Key Terms

This summary is here to help, but the full Terms below are what count.

• You keep ownership of your video. You can post it anywhere you like.
• You give us a permanent right to use it in our marketing, including on our website, social channels, and paid ads, along with your name and likeness as they appear in it.
• You get free Besque products in your next subscription order as a thank you for any submission that meets our guidelines, whether or not we end up using it.
• We will treat your video with care. We may trim it, add captions, or translate it, but we will not change what you meant, put words in your mouth, or use AI to alter your face or voice.
• Changed your mind? Email us and we will stop making new ads with your video within 30 days and wind down any running ads within 60 days.
• Your subscription is unaffected whether you take part, decline, or later ask us to stop using your content.

1. Eligibility

1.1 Eligibility Requirements

You must be at least 18 years old (or the age of majority where you live, if higher), have the legal capacity to agree to these Terms, and be a Besque customer who has personally used the products featured in your content.

1.2 Program Availability

We may open submissions by invitation only and may close or change the program at any time. Closing the program does not affect any license you have already granted or any Complimentary Products already earned.

1.3 Minors

If you, or anyone who appears in your Content, is under 18 years old (or under the age of majority in their state of residence, if higher), you are not eligible, the submission is not an Eligible Submission, and Besque will not use that Content. You confirm that you and everyone shown in your Content meet this requirement. If Besque learns that this confirmation was untrue, Besque will stop using the Content under Section 9.1 and may recover the retail value of any Complimentary Products under Section 7.2.

2. Submissions and Content Standards

2.1 Definition of Content

“Content” means any video, photo, audio, text, or caption you submit to us through our submission page, together with any edits we make to it under these Terms.

2.2 Submission Guidelines

We will publish simple guidelines on the submission page covering things like video length, lighting, sound, and format (the “Submission Guidelines”). We may update them from time to time.

2.3 Content Standards

Your Content must not include:

• (a) any child, or any other adult who has not agreed to appear in it;
• (b) copyrighted music, or footage, images, or artwork belonging to someone else;
• (c) other brands’ logos or products shown prominently;
• (d) your home address, contact details, or other private information, or anyone else’s;
• (e) claims that a Besque product treats, cures, or prevents any medical or skin condition; or
• (f) anything unlawful, offensive, hateful, sexually explicit, or that could harm Besque’s reputation.

2.4 No Obligation to Use

We decide which Content we use, if any, and how. We are not obligated to use, credit, or return your Content.

3. Consideration

3.1 Grant of Complimentary Products

In exchange for the rights you grant under these Terms, we will give you free Besque products of our choosing (the “Complimentary Products”) for each Eligible Submission. An “Eligible Submission” is a submission that meets the Submission Guidelines and the Content Standards in Section 2.3.

3.2 No Sentiment or Selection Condition

Your eligibility for Complimentary Products does not depend on whether your Content is positive, whether we select it, or whether we ever use it. We want your honest experience.

3.3 Limitations

Unless we tell you otherwise in writing, Complimentary Products are limited to one reward per customer. Submissions that are not genuine, are copied from someone else, or are made by someone who has not used the products are not Eligible Submissions.

3.4 Delivery

We will add Complimentary Products to your next subscription order through your subscription portal, or ship them separately to the address on your account, within 30 days of confirming your submission is an Eligible Submission. If your subscription has ended, we will ship them separately.

3.5 Restrictions

Complimentary Products have no cash value and cannot be exchanged for cash or credit, transferred, or resold. If a product is unavailable, we may substitute a product of equal or greater retail value.

3.6 Sufficiency of Consideration

You agree that the Complimentary Products are full and fair payment for the rights you grant under these Terms, and that no further fee, royalty, or other payment is owed for any use of your Content.

4. Ownership; License Grant

4.1 Retention of Ownership

You keep all ownership rights in your Content. You remain free to post, share, or use your own Content however you like.

4.2 License Grant

You grant Besque, its affiliates, and its successors a non-exclusive, perpetual, irrevocable, worldwide, royalty-free, fully paid-up, transferable, and sublicensable license to use, reproduce, distribute, publicly display, publicly perform, edit, adapt, crop, caption, subtitle, translate, add music or graphics to, and combine with other Besque materials your Content, in whole or in part, in any media now known or later developed, for advertising, marketing, and promoting Besque and its products. This includes use on our websites and product pages, in emails, on social media, in paid advertising on any platform, in retail and print materials, and in internal training and research.

4.3 Sublicensing

We may allow our agencies, contractors, advertising platforms, and retail partners to use your Content on our behalf, within the scope of this license and subject to Section 6.

4.4 Survival of License

This license continues after your subscription is canceled or paused, after the program ends, and after any change to these Terms. It can only be limited in the way described in Section 9.

4.5 Waiver of Moral Rights

To the extent permitted by law, you waive, and agree not to assert against Besque or anyone using your Content under these Terms, any moral rights or rights of attribution or integrity in your Content. Our commitments in Section 6 apply instead.

5. Name and Likeness Release

5.1 Grant of Publicity Rights

You grant Besque the right, for the same duration and scope as the license in Section 4.2, to use your name, image, voice, and likeness as they appear in your Content, together with a short description of you as a Besque customer (for example, “Sarah T., subscriber since 2025”).

5.2 Attribution

Unless you ask otherwise, we will credit you, if at all, by first name and last initial only. We will not publish your full name, social media handle, location, or contact details without your separate permission.

5.3 Written Consent

You agree that checking the box described above is your written consent to the use of your name and likeness for advertising and trade purposes, including for the purposes of any right of publicity or privacy law.

6. Editorial Standards

6.1 Standards

When editing or using your Content, Besque will use commercially reasonable efforts to comply with the following standards:

• (a) Preservation of Meaning: we may shorten or trim your Content, but we will not edit it in a way that changes what you meant or reverses your opinion;
• (b) No Fabricated Statements: captions, subtitles, and translations will reflect what you actually said, and we will not add statements, claims, or testimonials you did not make;
• (c) No Synthetic Alteration: we will not use artificial intelligence or other technology to change your face, body, or voice, or to create a digital replica of you;
• (d) Appropriate Context: we will not combine your Content with material that is offensive, inappropriate, or unrelated to Besque, or present it in a way that ridicules or embarrasses you; and
• (e) No Misrepresentation: we will not suggest you are a Besque employee, a paid influencer, or a medical or skincare professional unless that is true.

6.2 Review of Concerns

If you think we have not met these standards, please contact us at innercircle@besque.com and we will review the use and, where we agree, change or remove it.

7. Representations and Warranties

7.1 Your Representations

By submitting Content, you confirm that:

• (a) you created the Content yourself and it is your original work;
• (b) you are the person shown in the Content, and anyone else who appears in it is an adult who has agreed to these uses;
• (c) you have not given anyone else rights in the Content that conflict with the rights you give Besque under these Terms; and
• (d) the Content, and our use of it under these Terms, will not infringe anyone’s copyright, trademark, privacy, publicity, or other rights.

7.2 Remedies for Breach

If any of these promises turns out not to be true, we may stop using the Content, and the submission will not be an Eligible Submission. If we have already sent Complimentary Products for a submission that was not genuine or was copied from someone else, we may ask you to pay their retail value.

8. Endorsements and Disclosure

8.1 Genuine Experience

Your Content must reflect your own honest opinions, beliefs, and experiences as a Besque customer. Please do not exaggerate results or say things you do not believe.

8.2 Disclosure of Material Connection

Because you receive Complimentary Products, we may disclose in our marketing that you received free products for sharing your Content (for example, “Customer received free product”), and we will do so wherever the law requires.

8.3 Product Claims

We are responsible for the claims made in our advertising. We may choose not to use any part of your Content that we cannot support, or that could be understood as a medical claim.

9. Discontinuation Requests

9.1 Request to Discontinue Use

The license you grant in Section 4 is permanent and cannot be withdrawn. However, we understand that circumstances change. If you email us at innercircle@besque.com from the email address on your account and ask us to stop using your Content, we will:

• (a) stop creating any new advertising or marketing materials using your Content within 30 days of your request; and
• (b) stop running any paid advertising that uses your Content within 60 days of your request.

9.2 Exclusions

We are not required to remove or delete Content that has already been published organically (for example, existing social media posts or website pages), printed or physical materials already produced or distributed, copies shared or reposted by third parties, or archival, legal, and business records.

9.3 No Effect on Subscription

Making a request under this Section will not affect your subscription, your pricing, or Complimentary Products you have already received.

10. Data Protection

10.1 Processing of Personal Information

We process your Content, your name and likeness, and your account details in order to perform these Terms, deliver your Complimentary Products, and keep records of your acceptance. Our Privacy Policy explains how we handle your personal information and the rights you may have.

10.2 Basis for Processing

Because these Terms are a contract between us, our use of your Content is based on that contract rather than on consent that can be withdrawn at any time. Your options for asking us to stop are set out in Section 9. Nothing in these Terms limits any rights you have under applicable data protection law.

11. Amendments

11.1 Updates

We may update these Terms for future submissions by posting a new version on the submission page. The version you accepted when you submitted your Content continues to govern that Content, except that we may apply any later change that only gives you greater protection.

11.2 Version Records

We keep a record of each version of these Terms and the version you accepted.

12. Dispute Resolution; Governing Law

12.1 Governing Law

These Terms and any Dispute are governed by the laws of the State of Delaware, without regard to its conflict-of-laws rules, except that the Federal Arbitration Act governs the interpretation and enforcement of this Section 12.

12.2 Informal Dispute Resolution

“Dispute” means any dispute, claim, or controversy between you and Besque arising out of or relating to these Terms, your Content, the program, or Complimentary Products, interpreted as broadly as the law allows. Before starting arbitration or any other proceeding, the party raising a Dispute must send the other a signed written notice describing the Dispute and the relief sought (to Besque at legal@besque.com), and both parties will try in good faith to resolve it for 60 days. This process is a condition that must be met before either party starts a formal proceeding, and any limitation period is paused during those 60 days.

12.3 Binding Individual Arbitration

Any Dispute not resolved under Section 12.2 will be resolved exclusively by final and binding individual arbitration administered by JAMS under its applicable rules and the JAMS Consumer Arbitration Minimum Standards. Fees will be allocated as those rules and standards require. The arbitration will take place by video or at a location reasonably convenient to you, before a single arbitrator who will issue a reasoned written decision. Judgment on the award may be entered in any court of competent jurisdiction.

12.4 Class Action Waiver

YOU AND BESQUE MAY BRING CLAIMS ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING.

The arbitrator may not consolidate claims of more than one person and may award relief only in favor of the individual party seeking it. If this waiver is found unenforceable for any claim, that claim will be decided by a court after all other claims are arbitrated.

12.5 Mass Arbitration

If 25 or more similar Disputes are brought by claimants represented by the same or coordinated counsel, they will be resolved in staged bellwether proceedings under the JAMS mass arbitration procedures, with up to 15 cases selected by each side in each stage and no other cases filed until each stage concludes. Limitation periods for the remaining claims are paused while this process continues. A court may enforce this Section.

12.6 Jury Trial Waiver

WHETHER A CLAIM IS IN ARBITRATION OR IN COURT, YOU AND BESQUE EACH WAIVE ANY RIGHT TO A JURY TRIAL TO THE FULLEST EXTENT PERMITTED BY LAW.

12.7 Exceptions

Either party may bring an individual claim in small claims court, or seek injunctive relief in court to protect its intellectual property. Any Dispute not subject to arbitration will be heard exclusively in the state or federal courts located in Delaware.

12.8 Opt-Out

You may opt out of arbitration under this Section 12 by emailing legal@besque.com within 30 days of accepting these Terms, with your name, address, and a clear statement that you do not wish to arbitrate. Opting out will not affect your eligibility for Complimentary Products. An opt-out under these Terms does not affect any arbitration agreement in the Terms of Service, and an opt-out under the Terms of Service does not apply to these Terms.

12.9 Relationship to the Terms of Service

This Section 12 governs all Disputes arising under these Terms and controls over any conflicting dispute resolution provision in the Terms of Service.

13. Limitation of Liability

13.1 Limitation

TO THE MAXIMUM EXTENT PERMITTED BY LAW, BESQUE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATING TO THESE TERMS, AND BESQUE’S TOTAL LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS WILL NOT EXCEED THE GREATER OF THE RETAIL VALUE OF THE COMPLIMENTARY PRODUCTS YOU RECEIVED OR ONE HUNDRED U.S. DOLLARS ($100). NOTHING IN THESE TERMS LIMITS LIABILITY THAT CANNOT BE LIMITED UNDER APPLICABLE LAW, INCLUDING LIABILITY FOR FRAUD, GROSS NEGLIGENCE, OR WILLFUL MISCONDUCT.

14. Miscellaneous

14.1 Relationship of the Parties

Taking part does not make you an employee, agent, contractor, or affiliate of Besque, and you are not entitled to commissions or other payments beyond the Complimentary Products.

14.2 Assignment

You may not transfer your rights or obligations under these Terms. Besque may transfer these Terms and the license you grant, including as part of any sale, merger, or reorganization of its business.

14.3 Entire Agreement

These Terms, together with the Submission Guidelines, are the entire agreement between you and Besque about your Content.

14.4 Severability; Waiver

If any part of these Terms is found unenforceable, it will be changed only as much as needed to make it enforceable, and the rest will continue to apply. If we do not enforce a provision, we have not waived our right to do so later.

14.5 Notices

We may contact you about these Terms by email at the address on your account. You may contact us at innercircle@besque.com.

14.6 Electronic Contracting

You agree that checking the box and submitting your Content is your electronic signature and your agreement to these Terms, in accordance with the U.S. Electronic Signatures in Global and National Commerce Act (E-SIGN), the Uniform Electronic Transactions Act as adopted, and other applicable electronic transactions laws.

14.7 Record of Acceptance

We keep a record of your acceptance, including the date and time, the version of these Terms accepted, and the Content submitted. You agree that this record is evidence of the formation and terms of this agreement, and that you will not challenge it on the ground that it was accepted electronically.

14.8 Survival

Sections 3.6, 4, 5, 6, 7, 9, and 10 through 14 survive the end of the program and the end of your subscription.